The "Ming Tang" Chinese tea chain brand was founded by Mr. Xue Jinshan in 2012 and is affiliated with Fujian Ming Tang Tea Industry Co., Ltd. It is a comprehensive chain tea enterprise integrating tea garden development, tea research, production and processing, tea culture dissemination, and the development of Fujian Dehua ceramics. The brand's core development strategy has two major aspects: first, to implement the national "Belt and Road" initiative, promote cultural exchanges between Chinese and foreign tea, and create Chinese diplomatic national-gift tea; second, to leverage the "tea" industry to forge a path of common prosperity in rural revitalization.

In the new era, China's major-country diplomacy with distinctive Chinese features has presented an open, innovative, inclusive and mutually beneficial development prospect to the world. In recent years, "Ming Tang" Chinese tea has frequently appeared at major international multilateral events such as the APEC Summit, the G20 Summit, the Forum on China-Africa Cooperation (FOCAC), the China-Japan-South Korea Business Summit, the BRICS Summit and the commemoration of the 80th anniversary of the founding of the United Nations. During these events, Mr. Xue Jinshan, the founder of "Ming Tang", had in-depth discussions on economic and trade cooperation with many political and business leaders from various countries, reaching broad consensus. Many types of "Ming Tang" Chinese tea gifts as well as the "Shangjiang" and "Ming Tang Etiquette" ceramic tea sets have been favored and recognized by political leaders and VIPs from 193 countries. Mr. Xue Jinshan was awarded the title of "Ambassador for the Promotion of Chinese Tea Culture" by the Community of Latin American and Caribbean States (CELAC) and serves as a cultural envoy conveying the concepts of China's major-country diplomacy with distinctive Chinese features.

Ming Tang, a Chinese tea brand, has united five powerful forces: international political figures, top celebrities, academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering, business leaders, and world sports champions. It comes with a top-level IP of diplomatic culture and is a rare high-end tea brand that integrates diplomacy, social circles, and overseas expansion. Culture is the brand’s irreplicable core competitiveness. It combines the ancient charm of a thousand years with the grandeur of a major country, adheres to long-termism, and naturally possesses traffic and social identity attributes, featuring high repurchase rates, high average transaction values, and a strong word-of-mouth reputation.